Lush Island
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Problem:
Lush doesn't use traditional advertising and needs to connect with their userbase
whilst their stores are closed (due to Covid)
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Solution:
Use one of the biggest games of 2020 and the pandemic; Animal Crossing: New Horizons
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PROMOTIONAL BANNER ADVERTS
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FEELIN' ENTERPRENURIAL?
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Sell your Animal Crossing Products as real-life products via the lush digital catalog.
Get your creations shared by the official Lush Instagram page!
WINDOW DISPLAY'S DURING COVID & SUPPORT
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During COVID, lush products will feature QR Codes so customers who purchase can bring their favourite Lush products into ACNH Lush Store to sell, share or gift to their friends & villagers.
With Lush closed, it will pixelate its storefront and put up a "Classic Animal Crossing renovation" cloth.
