#NothingGoesBetter
PG Tips celebrate #WorldBookDay.
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PR STUNT
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Three lucky PG TIPS teabags in each box contain a QR code which gives them access to a Free Audible Audiobook. The more tea they drink, the quicker they find the next audiobook.
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The books can be collected as part of a limited edition mini book series.
"Walkable Billboard Libraries"
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Instead of using 48 sheet billboards for print, we will use them as installations where people can walk and browse the
"Take a book, Leave a book"
Experiential 'Workspaces'
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All furniture/accessories in the rooms (cups, plates, chairs) will be patterned
with sections of text from famous books and these will open up in cities for people to work from or just relax with a free cup of tea.
Radio/Spotify Ads
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