Toy Stories
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Problem:
Due to Covid, Smyths Toystores' have been closed. How can we make the Smyths online experience more exciting for kids and families?
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Solution:
We bring families together by introducing Smyths Toy Stories
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HOW IT WORKS
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Smyths Toystores will create a new shopping experience on their website where you read as you shop.
Smyths' mascot, Oscar, will narrate as you go from story creation, to purchase and delivery of your toys. The story will be personalised, using the name entered at the start. And also completely random from the choice of toys you add to your basket.
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Web Banners
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Web banners will promote the endless possibilities of the Toy Stories reading experience.​​
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Social Media
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Social Media ads will highlight the endless possibilities of stories based on the toys you add to your basket.
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