Famously Blended
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Problem:
How can The Famous Grouse convey that they are the best-blended whiskey around?
Solution:
Mix the whiskey's famous heritage with its blended nature
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Awards:
Gold/Chip at The Drum Chip Shop Awards 2019.
https://www.chipshopawards.com/the-drum-chip-shop-awards/chip-shop-awards-2019#94935
In Situ
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Coasters and beer mats in selected pubs give customers a fun game to play of guess the blended characters.
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Retro Jukeboxes
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Unique jukeboxes will be installed in selected bars and pubs.
Pick 2 different songs to hear a blended remix
Featuring the likes of..
Bohemian Oddity - Queen & David Bowie
I feel it when doves cry- The Weekend & Prince
Ghetto Fantasy- 2Pac & Kanye West
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and many more....
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The Process
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Many different routes were explored...
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